What a visitor sees on the old homepage, from screenshots on desktop and phone.

1. The logo is larger than the message.A very large logo sits on top of the photograph, over the people the photograph is about.
2. No clear first action.There is no phone number or quote button on the first screen, on desktop or on a phone.
3. The menu splits around the logo.Navigation is divided into two groups on either side of the logo, which makes the page harder to scan.
4. The first screen does not say who it is for.It names the services, but not who the company works for or what to do next.

1. Speak to the buyerThe headline and supporting text address general contractors, developers and site managers directly, in plain language.
2. One action, repeatedGet a free quote and the phone number appear in the header and on the first screen, and again at the end of every page.
3. Let the photography workA dark overlay keeps type readable while the work stays visible. High-vis lime is used only for action and emphasis.
4. Respect the visitorNo cookies, no trackers and nothing loaded from other companies. A privacy policy and an accessibility statement are included.

Same logo, same photographs, same page addresses. A different first impression.

demotechltd.ca (live site)Before

01

BeforeAfter

Homepage on a phone

• Near black#0D0F10
• Warm off-white#F3F1EC
• High-vis lime#D4F01C
• Concrete grey#7C837A

Full-bleed photography with a restrained overlay, a strict left edge for text, and large tap targets for the quote and phone buttons.

A service page for every service

Each service has its own page and address, with the same quote prompt, so every page can be a landing page.

A gallery that loads quickly

Photos are enhanced and delivered as AVIF with JPEG fallback at several sizes, so the gallery stays light.

On a phone
A compact header, a full-width quote button and the key facts stacked in two columns.

This is a concept, so there is no live traffic to report. These are facts about the build.

Independent concept. It is not affiliated with, endorsed by or commissioned by Demo-Tech Ltd. Names, logos and photographs belong to their owners and are shown only to illustrate the redesign.