Website redesign for established businessesEtobicoke, Ontario
Your business is better than your website.
People judge a business by its website before they ever call. We redesign outdated websites for established Toronto-area businesses, then keep them running.
After Same company. A site that matches the business.
Built for
Established businesses across Toronto and the GTA whose websites no longer show how good the company is.
- Contractors
- Industrial companies
- Manufacturers
- Distributors
- Trades
- Automotive
- Local service businesses
- B2B companies
Not on the list? If your website sells your business short, we should talk.
- Founder-ledYou deal directly with the people designing and building your site. No account-manager handoffs.
- See it firstYou click through a private, working preview before anything goes live.
- Your address staysThe new site goes on the web address you already have, with redirects from your old pages.
- Your ad account stays yoursIf we run Meta ads, the account is in your name and you pay Meta directly.
- No obligationThe website review is free. No pressure, and no obligation to hire us.
(01) Work
Four redesigns. See what changed, and why.
Refit does not just make websites prettier. We study how a customer’s business actually works, then rebuild the site around it. Open a project to see the problem, the thinking and the details.
Independent concepts. None of these companies hired Refit.
Free website review
Send us your website. We will show you what we would change.
Tell us the address. We look at your site and send back the three changes we think would matter most, in plain English. Free, and no obligation.
- You send the addressIt takes a minute. No long form.
- We look at itOn a phone and on a desktop, the way your customers see it.
- You get three changesWhat we would fix first, and why. No pressure either way.
(02) Why this matters
People judge a business by its website before they ever pick up the phone. If yours still looks like 2009, some of them will quietly move on to the next result, even if you paid for the click. We build the version of your site that looks as good as the work you actually do, and then we look after it.
(03) Why it works
What a better website actually changes.
Pick a point on the left. The site on the right is a fictional distributor, and everything on it works: search it, filter it, build a quote.
We start from how your customers shop: your categories, your part numbers, your words.
Search that understands part numbers, and a menu with four items instead of twenty-six. Watch it find a bearing.
Same company, same products. The difference is whether a new customer trusts it in the first few seconds. Flip between the two.
Plenty of your customers will open your site on a phone, at a counter or on a job site. It should work there too.
Every page ends in one obvious action: get a quote, call, or book. No hunting for the contact page. If you pay for ads, it matters more, because every click costs you money.
Halden Industrial Supply is a fictional company, built to show what is possible.
(04) Services
Fix the website. Keep it running. Then send more people to it.
1. Fix the website
For businesses whose site no longer does them justice.
- Audit of what the current site gets wrong
- New design and build, checked on phone, tablet and desktop
- A private preview before anything goes live
- Redirects from every old page, on your current web address
- Your logo, photos and brand, kept where they work
Also coversCustom design, development, UI/UX, responsive design, landing pages, website modernization.
2. Keep it running
After launch.
- Hosting, backups and security updates
- Up to an hour of changes each month
- A short note each month on what we did
3. Send more people to it
Optional, once the site can turn visitors into enquiries.
- The ad account stays in your name, and you pay Meta directly
- Ad images and text written for your business
- A simple lead form or a landing page
- A small test budget to start
- A plain monthly report: what you spent, what came in
NNorthgate Heating & AirSponsoredFurnace stopped? Tell us what is happening and we will call you back, usually within 15 minutes.
Same-day service, 7 days a weekHeat back on today.
Sample ad and landing page for a fictional company
Not sure where to start? Send us the address of your current site and we will tell you what we would change first.
Get a free website review(05) Process
Six steps, from first conversation to every month after.
Discover
We start with your business: what you sell, who buys it, what your current site gets wrong and what a visitor wants to do in their first ten seconds.
Deliverable A one-page brief
Who buys from you, and why?
What does the current site get wrong?
What should a visitor do first?
Strategy
Structure before style. We map the pages, decide what each one has to do and write the headlines. You approve the plan before any design work starts.
Deliverable Site map and page goals
Design
We design the key pages in the browser, using your real content, logo and photos. You see a working preview you can click through.
Deliverable A private, clickable preview
Build
Fast, accessible and easy to maintain. Clean code, optimized images, forms that work and nothing you did not ask for.
Deliverable A finished site, ready to review
Launch
We set up the domain, hosting, redirects and security, check everything one more time, and stay close for the first weeks in case something needs adjusting.
Deliverable A live site and handover notes
Look after it
After launch we keep the site updated, secure and backed up. If you run Meta ads, we send a plain report each month: what you spent and what came in.
Deliverable A monthly note in plain English
- Founder
- Ivan Biliak
- Based in
- Etobicoke, Ontario
- Works with
- Businesses across the GTA and beyond
- Usually replies
- Within a day
(06) About
We care a lot about the details, and we like businesses that have earned a better website.
Refit is a founder-led web studio in Etobicoke, Ontario, serving Toronto-area businesses. Find us at refitweb.com. Ivan Biliak started it, and the people who design and build your site are the people you talk to.
We are small by design. There are no account managers and no handoffs, so questions get answered quickly and the details get our full attention.
Everything in our portfolio is a concept built without a client. That is also how we like to work with clients: you see a working preview before you commit to anything. Ads start the same way, with a small test budget first and a plain report on what worked and what did not.
We stay responsible for every decision that ends up on your site or in your ads.
(07) Questions
Questions, answered plainly.
Do I lose my web address?
No. The new site goes on the address you already have. We handle the switch and set up redirects from your old pages, so links and bookmarks keep working.
What happens to my Google rankings?
Nobody can honestly promise rankings. What we do is keep every page address that matters, or redirect it to its new home, so you do not throw away what Google already knows about your business. The Wastecorp concept does exactly that.
How long does a redesign take?
It depends on how big the site is and what it needs to do. Send us your website and we can tell you what to expect for yours.
Do you need access to my current website?
Not to start. The free review works from your public site. When it is time to launch, we point your domain at the new site and walk you through anything we need from you.
Can you keep the parts of the site I already like?
Yes. The aim is to keep what works and replace what does not. Your logo, photos and wording stay wherever they are doing their job.
Can I see it before it goes live?
Yes. You approve the plan before design starts, then click through a private, working preview before anything goes live.
Can you look after the site afterwards?
Yes. Website care covers hosting, backups, security updates and up to an hour of changes a month, with a short note each month on what we did.
Do I have to run ads?
No. Ads are optional. They only make sense once the site is ready to turn visitors into enquiries.
Can you work with our existing branding?
Yes. We design with your logo, colours and photos. If something in the brand is holding the site back, we will say so, and you decide.
(08) Contact
Your website is often the first impression. Make it count.
Let’s build something better.
- We read itWe read every message ourselves.
- We replyWith a few questions, or a first idea of what we would change.
- You decideNo pressure and no obligation to hire us.